Mimic Marketing, Are You Guilty?

Whenever you notice when someone comes up with a fresh and new idea, you soon see others trying to imitate it. It's all over, even in the fashion industry.

Being first in the marketplace with a new idea or approach will give you a competitive edge, mimicking it won't boost your sales very much. Unless you are a complete dummy (and maybe you are). Try the exercise of originating rather than replicating, you may find you like it.