They’re a great company and have done some pretty good marketing, such as The Wizard of Oz anniversary where they allowed everyone to view the free stream of The Wizard of Oz on the day of the anniversary. But this one definitely takes the cake. 
In the photo below, you can see that they are attempting to have a referral program. The only problem is you get nothing for referring your friends and family. Even if it’s a $1 off your subscription for a month. . .they literally give you nothing in return! Oh wait, there’s a circle that says “Thanks for sharing Netflix”.
So, I’m supposed to give out these handy FREE month’s subscriptions to my friends and family, which you can already get if you just go to their website?? What am I missing? From my understanding, you can’t even start a membership without having a free month. Sorry guys, you need to do better than that for me to want to share this. Three cheers for the dumbest marketing move!!
Moral: Don’t forget the “WIFM” effect, “What’s in it for me?” Referral programs have a broader reach if you give a reward to loyal customers, who may eventually become brand advocates.
Best, Curmmie
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