Are Mimic Marketing & Poor Attitude Factors in today's economy?
The better question is mimic marketing, the act of imitating your competition, one of the reasons for so much poor performances in the marketing arena? Is the trend to imitate, rather than originate or innovate, a factor contributing to the down economy?
Do you believe, as I do, that the key to out thinking the competition rather than outspending them is one's attitude on how one approaches the marketplace? Is it an open-minded attitude willing to consider change or one that is frightened of change even though change is a constant? Is it one willing to think outside-the-box and on a larger scale or is all the thinking focused on small thoughts or a fear of being different because they feel safer? Is the procrastination in making a decision due to an attitude of avoidance of taking any risk? What are your thoughts?
Best, Curmmie
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